Cannabis Brand Partnerships - Power of the Collab

Brand partnerships are a symbiotic business relationship between two or more brands. These partnerships can increase exposure, adoption, and value.

Here are some recent examples of non-cannabis partnerships that we LOVE, and that you might be familiar with:

Taco Bell & Doritos - Doritos Locos Tacos

Kanye and Adidas - Yeezy Sneakers

Apple & Nike - Apple Watch Nike 

Recently, the Cannabis industry has seen a large surge of innovative brand partnerships. These collaborations leverage the expertise of both brands in tandem to produce best of breed product offerings that leave customers salivating. 

Here are some of the newest and most FUN collaborations on the market right now:

Dosist x 710 Labs

• Product - Live Resin Dose Controller Pods

• Fun Flavors - Lemon Tart Pucker, Koffee F2

• Why Do We Care? When two heavy-hitting incumbents come together to collab on some vapeable live resin, you’ve gotta take notice.

Friendly Farms x Seven Leaves

• Product - Cured Sauce Concentrate & Cured Resin Cart

• Fun Flavors - Bon Bons, VoVo, Blue Slush, GAZ

• Why Do We Care? Darrin Gatto and his team at Friendly Farms are widely regarded as the industry leaders in partnerships. Recently, they’ve collaborated with brands such as Sherbinskis, Wonderbrett, LitHouse, Alien Labs, Connected, IC Collective, Humboldt’s Finest, and many more.

Chemistry x Sonoma Hills Farm

• Product - Infused Pre Roll

• Fun Flavors - Pink Jesus

• Why Do We Care? Ace chemist Dr. Paul Roethle, CEO of Chemistry has a knack for collaborating with the most elite craft cannabis farms in Northern California. Combine that with his excellence in extraction, and you are guaranteed to have a winner. 

While we can’t reveal anything today, you can bet your ass that Torch will be sharing details soon, about some of the dopest collaborations to ever be seen in the cannabis industry. Stay tuned for MORE FUN.