The Why's of Torch - We Actually Give a Fuck
Why Cannabis?
Upon entering HS in Oakland, CA, I was 5’3” and 100lbs. Suffering from debilitating stomach and esophageal conditions and having exhausted all traditional medical avenues, my parents and I sought out alternative medicine. In my first year with the plant, I grew 11” and gained 65 pounds. Cannabis saved my life.
Why did I choose to start a brand with Collin?
I’ve worked for quite a few billionaires throughout my entire career. No indictment on them, but not a single one has given me the confidence that things will get done like Collin does. He not only always gets shit done, but also has FUN doing it. That kind of positive energy is more contagious than the coronavirus.
Why start with a disposable?
What’s more FUN than Live Resin Sauce with Diamonds in a beautiful disposable vape that recharges? We built Torch on 3 pillars - Fun, Affordability, and Convenience.
The modern world provides consumers with so much convenience:
Media - Netflix, Hulu, Disney+
Food - Postmates, GrubHub, DoorDash
Transportation - Uber, Lime, Bird
Our decision to start with disposables was driven by our goal of delivering convenient user experiences to modern cannabis consumers.
Why are Torch vapes rechargeable?
The majority of cannabis disposables DIE before the concentrate is entirely consumed. Total buzzkill. Wasting cannabis, time, and money is NO FUN. All of our devices are rechargeable via Micro USB.
Why did you choose the colors you did?
FUN_ Keep color vibrant, not dark and menacing
UNEXPECTED_ Use color combos in a manner not normally seen in the marketplace. Create an ownable and memorable DNA that’s TORCH.
COMMUNITY_ Human reaction to color is a science. Choose color that relates to product usage benefits.
INDICA_ cool, blue
peaceful, calm and gentle
tremendous power to manage
helps calm your mind, slow down your heart rate, lower your blood pressure and reduce anxiety.
SATIVA_ warm, bright orange
creates a sense of alertness
acts as a stimulator
evokes feeling of energy
HYBRID_ mixing warm w cool
truly the most unexpected combo